Fashion History Friday: Max Azria

Because this designer is the creator of one of my favorite shoe brands, Maz Azria will be the topic for my history post today.



Yves Saint Laurent
January 1, 1940 – Still alive!
Born in Sfax, Tunisia

As the youngest of 6 children, Max grew up in France before his family relocated to Paris in 1963. He designed a line for women apparel there for 11 years before he took his talents to Los Angeles, California in 1981. There he owned a couple boutiques he names “Jess”.

The birth of BCBG Max Azria was in the year 1989. BCBG is acronym for “bon chic, bon genre” which translates to “good style, good attitude.” He was recognized for his unquestionable style a affordable price tags, giving him the opportunity to debut his designs for the first time on the runway at New York Fashion Week in 1996.

From this BCBG line stems two sub-labels: Max Azria Atelier (the couture brand designed for celebrities – or anyone who can afford it and actually has somewhere to wear it to) and Max Azria (his RTW collection which is toned down a lot more and at a lower price).

In 1998, Azria became the first American designer to acquire a French couturier – Herve Leger. He relaunched this brand in 2007 and quickly gained attention and recognition. He was also the first to debut 3 brands in one fashion week – in 2008, he presented BCBG Max Azria Runway, Max Azria and Hervé Léger by Max Azria at New York Fashion Week.

Finally in 2008 Max launched his more youthful brand – BCBGeneration. The following year he also debuted a line he joined with Miley Cyrus for Walmart named Miley Cyrus & Max Azria.

Now personally, I absolutely love the shoes BCBG comes out with. They are so comfortable and stylish all the while being affordable and easy to purchase (I’ll be making a post on shoes and you’ll definitely see some BCBG in there!)

Take a look at some BCBG looks worn by celebrities!

Shop BCBG:


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